Brokering Deals Between Car Collectors

In this role, my goal was to learn how to sell classic cars and understand the market. I’ve focused on learning how classic car deals are made and executed, while also exploring ways to improve the process using modern tools like AI, CRMs, car valuation methods, social media, and digital branding. It’s been a great opportunity to grow and learn.

Overview:

Working with the owners of Caruso Classic Cars and a fellow salesperson, I help grow the business by connecting buyers and sellers, analyzing car performance in the market, and building a strong online presence.

Key Contributions:

• Market Creation: Work with buyers and sellers to create specialized markets and increase sales opportunities.

• Performance Analysis: Track car trends and prices across different platforms to help with sales strategies and pricing decisions.

• Data-Driven Marketing: Plan and execute content on social media platforms like Facebook, Instagram, TikTok, and YouTube to connect with the right audience.

• Content and SEO: Write blogs about classic car trends and business updates to drive traffic to the website, improve SEO, and increase ROI.

Check Caruso Classics out on:
CarusoClassics.com
TikTok: jay_carusoclassiccars